Essays about: "Purchasing behavior"

Showing result 1 - 5 of 244 essays containing the words Purchasing behavior.

  1. 1. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases

    University essay from Stockholms universitet/Företagsekonomiska institutionen

    Author : Yahya Qayyum; Omar Wattar; Faisal Aljalab; [2024]
    Keywords : User-Generated Content; Millennials; Fast Fashion Industry; Ultra fast fashion; Digital Marketing; Consumer Behavior; Instagram; TikTok; Qualitative Research; Social Influence Theory; Buying Behavior Theory.;

    Abstract : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. READ MORE

  2. 2. Waste or Want: Does processing have an effect on the desirability of upcycled food products? : a Swedish consumer acceptance study

    University essay from SLU/Department of Molecular Sciences

    Author : Joséphine Lefrancq Fröjd; [2024]
    Keywords : Upcycled foods; food processing; consumer acceptance; contingent valuation method; consumer behavior;

    Abstract : Food waste presents a significant obstacle to the food system’s transition to sustainability. With an ability to mitigate industrial food waste and its effects, the concept of upcycled food aims to safely adapt elements from the waste streams for human consumption by transforming them into ingredients to be used in novel ‘upcycled’ food products. READ MORE

  3. 3. Investigation of the impact of personal norms and environmental awareness to sustainable purchasing behaviour among tourists in Sweden : Quantitative Analysis

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Kulsoom Adnan; [2023]
    Keywords : Personal norms; Purchasing behavior; Swedish tourists; Eco-friendly accommodation choices;

    Abstract : This study examines into how tourists in Sweden engage in sustainable tourism by analysing the impact of personal norms and environmental knowledge on their purchasing decisions, with an emphasis on eco-friendly options for accommodation. The goal of the study is to ascertain how much sustainable tourism practices are considered by visitors in Sweden when making vacation choices. READ MORE

  4. 4. Consumer purchasing behavior during the economic uncertainty of 2020-2023: : A study on the drivers influencing Swedish grocery shopping behavior

    University essay from Jönköping University

    Author : Johan Engstrand; Emmy Koste; William Berenfors; [2023]
    Keywords : ;

    Abstract : .... READ MORE

  5. 5. Freedom in the Digital Age - VAT challenges from data as currency and the platform economy

    University essay from Lunds universitet/Institutionen för handelsrätt

    Author : André Dammert; [2023]
    Keywords : Value Added Tax VAT ; e-commerce; Bitcoin; Data as Currency; Platform Economy; Natural Rights; Public Choice; Governing the Commons; New Institutionalism; Law and Political Science;

    Abstract : 2000-talet har introducerat nya sätt att bedriva e-handel, med plattformsekonomin som suddar ut gränserna för vilken person som tillhandahåller tjänster från ett mervärdesskatteperspektiv. Bitcoin har blivit pengar för internetåldern. READ MORE