Essays about: "QUALITY CUSTOMER SERVICE IN THE HOSPITALITY INDUSTRY"

Found 2 essays containing the words QUALITY CUSTOMER SERVICE IN THE HOSPITALITY INDUSTRY.

1. 1. The Desert of Talent in Hospitality Industry : A Qualitative Analysis on High Staff Turnover in Chinese Hotels

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Xiaoxin Xing; [2023]
   Keywords : Hotel; Staff; High Turnover; Sustainability; Industry; Tourism; China;

   Abstract : This paper through qualitative research and the author's collection of relevant articles and materials explains the high turnover rate of hotel staff in China. Employee turnover refers to the behaviour of employees voluntarily or involuntarily terminating their labour relationship with an organization. READ MORE

3. 2. Acquiring and Retaining Customers through Traditional- and Relationship Marketing : Case- Study on the Quality Hotel Burke & Wills

   University essay from Institutionen för ekonomi

   Author : Malin Hammer; [2008]
   Keywords : marketing; relationship marketing;

   Abstract : The hotel industry is highly competitive and the right knowledge about customer values and demands is essential to differentiate from competitors and gain sustainable competitive advantage. Implementing traditional marketing strategies is often no longer enough to achieve this goal. READ MORE