Essays about: "Quality Management in Hospitality Industry"
Found 4 essays containing the words Quality Management in Hospitality Industry.
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1. Risk Management in the Swedish Hotel Industry : Managing Safety & Security Infra Hospitium
University essay from Institutionen för ekonomi och företagandeAbstract : The hotel industry prides itself in its welcoming attitude towards its guests by offering hospitality, comfort and privacy. At the same guest safety and security has been argued to be of primary concern in the industry. READ MORE
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2. Green hotels in Sweden
University essay from Handelshögskolan vid Umeå universitetAbstract : The environmental concern starts to be a key challenging issue for organizations nowadays. In fact, we find a growing trend towards “green” consumerism, which in turns affects companies’ strategy. READ MORE
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3. Acquiring and Retaining Customers through Traditional- and Relationship Marketing : Case- Study on the Quality Hotel Burke & Wills
University essay from Institutionen för ekonomiAbstract : The hotel industry is highly competitive and the right knowledge about customer values and demands is essential to differentiate from competitors and gain sustainable competitive advantage. Implementing traditional marketing strategies is often no longer enough to achieve this goal. READ MORE
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4. Storytelling : A Study of Marketing Communication in the Hospitality Industry
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : There is an information surplus in the marketplace today and finding marketing resources that are both effective and affordable is difficult. As quantity and price has lost its competitive power and quality and symbolic meaning has become increasingly important, storytelling as a marketing mean can be one concept to apply, especially in the service sector. READ MORE
