Essays about: "Questionnaire b2b"

Showing result 1 - 5 of 17 essays containing the words Questionnaire b2b.

1. 1. Attractiveness of Digital B2B Marketplaces for Cross-Border Internationalization : A Conjoint Analysis to Investigate User Preferences

   University essay from

   Author : Claas Uebler; Sophia Reinmund; [2023]
   Keywords : digital platform; digital marketplace; cross-border; internationalization; user preferences; B2B;

   Abstract : Background: Digital platforms include various business models and represent a large and growing part of the economy empowered by digitalization. The added value of platforms depends crucially on their user interactions, which is why adopting new users is crucial. READ MORE

3. 2. Sustainability driven business-to-business positioning in the textile and apparel industry in Bangladesh : A case study in the context of Circular Economy

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Paranggam Dewan; Sheik Atiqul Alam; [2022]
   Keywords : Sustainability; Circular Economy; Business-to-Business Positioning; Business Model Innovation; Textile and Apparel Industry;

   Abstract : Purpose: This research aimed to identify and synthesize circular economy-oriented business model innovation opportunities for the textile and apparel industry of Bangladesh to position the business to its B2B customers by achieving a sustained competitive advantage.  Design/methodology/approach: In this study, we conducted a multiple case study, analyzing 3 case companies using an abductive method under the interpretive research philosophy. READ MORE

4. 3. Disruptive business model transitioning in B2B : A subscription-based approach for Industry 4.0

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : William Fjellström; Vladislav Snitko; [2021]
   Keywords : Disruptive innovation; Industrial Internet of Things; Subscription-based business models; Software as a Service; Product Service System;

   Abstract : Industry 4.0 has introduced technologies such as machine learning, Internet of Things (IoT), and cloud computing, which has disrupted markets across different industries. These technologies are prime examples of what has come to be known as disruptive innovations. READ MORE

5. 4. Influence of Guanxi and Trust on Business to Business relationships in the Chinese market

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : YIGE LIU; SIRIOUS NTERAI; [2019]
   Keywords : Guanxi; Trust; Interpersonal Trust; Organizational Trust; Mianzi; Renqing; Ganqing; B2B Relationships;

   Abstract : Aim: To understand the influence of guanxi and trust on business to business relationships in the Chinese market. Method: This study was conducted based on an inductive qualitative research method with the use of primary and secondary data. READ MORE

6. 5. The Effect of Marketing Automation on the Buying Decisions : A quantitative study on SMEs explored through brand awareness and external branding in a B2B context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Benjamin Nilsson; Paraskevi Tsakmaki; [2019]
   Keywords : Marketing Automation; Brand Awareness; Buying Decisions; Brand Communication; External Branding; Content Marketing; B2B SMEs;

   Abstract : As digitalization has evolved over the years, the need for automating procedures for faster results has become stronger. Marketing automation is a software that automates an organization’s marketing activities. Its purpose is to deliver a firm’s personalized messages to the existing and potential customers. READ MORE