Essays about: "Questionnaire for airline industry"

Found 3 essays containing the words Questionnaire for airline industry.

  1. 1. Brand Conviction and Brand Desirability in the Aviation Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tung Hang Hui; Farah Hamasha; [2018]
    Keywords : brand conviction; brand desirability; brand positioning; airlines; Business and Economics;

    Abstract : The Awareness-Interest-Conviction-Desire-Action (“AICDA”) model was studied by various marketing scholars in the past 80 years. However, the relationship between brand conviction and brand desirability in the aviation industry has not yet been proved empirically. READ MORE

  3. 2. A Shrinking World: How Developments of the Airline Industry Impact People’s Perception of Distance

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Luca Signore; [2018]
    Keywords : distance; perception; cognitive distance; low cost carriers; air travel; tourism; travel behaviour; Social Sciences;

    Abstract : The world as we know it today has evolved to be a very connected space, where not only ICT’s (information & communication technologies) have made it easy to interact with individuals around the globe at any time, but also developments in air travel allow to reach ever more distant destinations. Many go as far as describing the world as shrinking or small; it seems that at least it feels smaller than it used to. READ MORE

  4. 3. Can the low cost boom in aviation reach long distance destinations? : MBA thesis in marketing

    University essay from Avdelningen för ekonomi

    Author : Vladka Sturesson; [2011]
    Keywords : Airlines; low cost; long-haul; travel manager; corporate travel policy;

    Abstract : Aim The commercial success of some low cost airlines presents the low cost model as very attractive. Until now their main focus has been on short-haul routes, but it is no surprise that they show an interest in entering the long-haul routes market as recent trends are very promising. READ MORE