Essays about: "RETAIL BANKING"

Showing result 11 - 15 of 48 essays containing the words RETAIL BANKING.

  1. 11. Value Creation in the Banking Industry - A comparative case study of how value is proposed by two Swedish banks from a S-D logic perspective

    University essay from Göteborgs universitet/Graduate School

    Author : Alexandra Kjöllerström; Beatrice Sörby; [2020-07-23]
    Keywords : Service Dominant Logic; Retail Banking; Value Proposition; Co-creation of Value; Service Innovation; Digitalization;

    Abstract : This study examines how two banks with different digital strategies and customer interaction approaches propose value propositions. Digitalization is reshaping industrial fundamentals as well as leading to changes in the value proposition of companies’ business models. READ MORE

  3. 12. Open Banking Loyalty A qualitative study on customer loyalty in retail banking.

    University essay from Göteborgs universitet/Graduate School

    Author : Albin Läckberg; Timothy Larsson; [2020-06-23]
    Keywords : Open Banking; Customer Loyalty; Trust; Satisfaction; Switching costs;

    Abstract : Purpose: This paper investigates how open banking is thought to influence customer loyalty in a retail banking context. The study is limited to the established banks on the Swedish market and aims to illustrate how banks perceive and react to open banking, and what this means for customer loyalty in retail banking. READ MORE

  4. 13. Make Banking Simple Again : A multiple case-study about the internationalization of the largest online retail banks in Europe

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Sandro Lehmann; Anna Nilsson; [2020]
    Keywords : Online Bank; Retail Banking; Fintech; Internationalization; Financial Inclusion;

    Abstract : Digitalization is increasing in our society and continues to move in that direction. The shift from traditional banks to online banks is becoming more popular, and with an online bank, the international markets open. Although previous research about internationalization exists, there is no in-depth research on the specific topic of online banks. READ MORE

  5. 14. How intrapreneurs build social capital to overcome barriers for radical innovation: A single case study at a retail bank

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alice Carlson; Jonas Fehling; [2020]
    Keywords : Radical Innovation Barriers; Banking Industry; Social Capital; Networking; Intrapreneurship; Business and Economics;

    Abstract : To successfully deploy radical innovation is crucial for companies to stay competitive. An important role play intrapreneurs who take over the responsibility to develop an idea. READ MORE

  6. 15. Customer experience in retail banking : A swedish study

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Alfred Carlwe; Oscar Kylberg; [2020]
    Keywords : financial institutions; fintech; digitalization; customer experience; touch points; customer journey; digitalisering; kundupplevelse; bankverksamhet; kundresa;

    Abstract : Customer experience has become more difficult for companies to control with the expanding number of touch points that the companies must be aware off. One of the major reasons behind the expanding number of touch points has been digitalization. The financial sector is not excluded from this change. READ MORE