Essays about: "Rawa Alhaider"

Found 1 essay containing the words Rawa Alhaider.

  1. 1. Surrogate boycotts : and the effects on companies and marketing

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Fredrik Berg; Rawa Alhaider; [2011]
    Keywords : International marketing; surrogate boycott; country-of-origin; crisis management; fast moving consumer products;

    Abstract : The purpose of this research is to understand what role surrogate boycotts can play on companies targeted by a surrogate boycott and how companies can work with their marketing strategies to reduce the effects of a surrogate boycotts. We have used a qualitative approach in this thesis, with multiple cases studies as a method. READ MORE