Essays about: "Recruitment advertising"
Showing result 1 - 5 of 6 essays containing the words Recruitment advertising.
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1. Advertising Strategies to Recruit Young Professionals in the Public Sector : A Multiple Case Study
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Abstract Employer branding is an approach to recruit potential employees, it can be significant for organizations to have the most appropriate human capital in order to increase the effectiveness and build competitive advantage. It is important for all types of organizations, equally for the private and public sector, to understand what effect advertising has on potential employees. READ MORE
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2. “Follow us into basic training” - Discourse analysis on the construction of female soldiers in the German Armed Forces’ recruitment advertising
University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)Abstract : After ending the formal exclusion of women from the German Armed Forces (GAF) in 2000, female soldiers continued to retain an outsider status through a marginalizing visual representation in public self-imaging by the GAF. For this reason, the research explores whether the currently constructed image of public self-advertising alters the previous exclusionary practice. READ MORE
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3. Attracting women in the war for talent: The impact of gender diversity in recruitment advertisements
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : With a gender diverse talent pool and prophecies of gender diversity levering organisational efficiency and superior performance, why are today's corporations failing to present gender diverse organisations? As business leaders blame a lack of female applicants, examining the efficiency of popular attempts to attract female talent is of great interest. Despite a shared notion among organisations that portraying a diverse workforce in recruitment advertisements widens the pool of applicants, little is known about the impact gender diverse ads have on prospective applicants. READ MORE
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4. Are organisations what they wear?
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The world of recruiting has in the past decades undergone major, irreversible, changes. The effects of these changes crystallize out into expanded demands of worker knowledge, skills, capabilities and a great number of other characteristics that organisations now require of their applicants and current employees. READ MORE
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5. Student Recruitment for the Mobile Generation : An Exploratory Study of Mobile Marketing Practices in the International Higher Education Industry
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background: In an increasingly market-driven and global higher education industry, characterized by growing international competition and the emergence of disruptive mobile technologies, higher education institutions (HEIs) are challenged to adopt innovative ways of marketing for student recruitment to sustain student enrollment numbers. Within this new landscape the concept of mobile marketing for student recruitment has become an important issue for HEIs. READ MORE