Essays about: "Reinventing the business model of the newspaper"

Found 1 essay containing the words Reinventing the business model of the newspaper.

  1. 1. Reinventing the business model of the newspaper industry

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Rita Johnson; Aldo Gutierrez; [2010]
    Keywords : newspapers; business models; business model reinvention;

    Abstract : In developing this thesis, we made an analysis of the newspaper industry in the United States, using The Wall Street Journal as a case study. This research project includes information and analysis on the evolution of Dow, Jones & Company (parent company of the newspaper) and its direct link to the Wall Street Journal from its initial days and along way this thesis highlights the changes that have been implemented between the 19th and the 21st centuries. READ MORE