Essays about: "Reklamteknik"

Found 1 essay containing the word Reklamteknik.

  1. 1. Inferences in advertising : A study of Swedish and Russian TV commercials

    University essay from Lunds universitet/Allmän språkvetenskap

    Author : Liana Melchenko; [2003]
    Keywords : TV-reklam; Reklamspråk; Rysk TV; Svensk TV; Reklamteknik; Linguistics; Lingvistik; Languages and Literatures;

    Abstract : This thesis explores the role of inferences in advertising discourse. Based on the study of conversational implicatures by Grice (1975), and the distinction between ostensive and covert communication elaborated by Sperber and Wilson (1986), a typology of inferences in advertising is proposed. READ MORE