Essays about: "Relationship with Business Partners"

Showing result 1 - 5 of 66 essays containing the words Relationship with Business Partners.

  1. 1. Sustainability Content on Social Media Marketing with a B2B Perspective : A qualitative multiple case study on sustainability in social media marketing in the global manufacturing industry

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Alexander Nordström Käll; Jonas Nyman; [2023]
    Keywords : B2B; Social media marketing; Sustainability; Relationship marketing; Trust-commitment;

    Abstract : Purpose: The purpose of this study is to investigate how sustainability can be used in social media marketing to create trust and commitment in B2B relationships with all stakeholders.  Method: Multiple case study with an abductive approach, data collection through nine semi-structured interviews and several sources of secondary data. READ MORE

  3. 2. Impact Of Strategic Flexibility On Supply Chain Agility : A qualitative case study of textile companies in Pakistan

    University essay from Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS)

    Author : Muhammad Ali Raza; Safia Faisal; [2023]
    Keywords : Supply Chain Agility; Strategic Flexibility; Flexibility; Agile; Developing Countries; Pakistan; Technology in Supply Chain;

    Abstract : Background:Strategic flexibility and supply chain agility are integral for textile companies in developing countries to achieve success and competitive benefits. Technology is continuously being adopted in the supply chain process. READ MORE

  4. 3. Mandatory Human Rights Due Diligence: A study on sources of international business and human rights law, and stakeholder engagement in the context of the EU’s sustainability due diligence directive

    University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Author : Aram Shokor Qasim; [2023]
    Keywords : public international law; law; soft law; hard law; CSDDD; sustainability; Law and Political Science;

    Abstract : The European Council’s proposal for a corporate sustainability due diligence directive (the “Proposal”) aims to introduce obligations and respon-sibilities for some companies (“Company/Companies”) related to sustainability matters. Part of the reasons for the Proposal was the emergence of global value chains, which are prone to contain human rights violations. READ MORE

  5. 4. Entrepreneurial Ecosystem Challenges for AI Startups Internationalization : Evidence from Emerging Markets Case Studies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Hansika Dahanayake; Claudia Bih Muna; [2022]
    Keywords : Internationalization Process; AI Startups; Startups; Entrepreneurial Ecosystem; Social Entrepreneurial Ecosystem; Material Entrepreneurial Ecosystem; Cultural Entrepreneurial Ecosystem; Africa; South Africa; Nigeria;

    Abstract : The process of internationalization may be more difficult for emerging markets' artificial intelligence startups (AI startups) due to several challenges. These challenges include weak institutions, limited financial support, political instability, lack of adequate local infrastructure. READ MORE

  6. 5. Business relationship development and marketing for startups : A case study at the industrial startup Nytt Tech

    University essay from Uppsala universitet/Industriell teknik

    Author : Alexandra Lundegård; Josefin Fransson; [2022]
    Keywords : ARA-model; Business relationships; Business-to-business startup; Industrial marketing; Network;

    Abstract : This research is a qualitative case study at the industrial business-to-business startup Nytt Tech aiming to understand how startups work with networkbased relationship marketing in the early phase and how they gain access to the business network and benefit from creating relationships. The following research question is presented: How can a business-to-business startup gain access to and benefit from the business network to create relationships? The study is limited to Nytt Tech and the circumstances that prevail for them. READ MORE