Essays about: "Repurchase Intention."

Showing result 1 - 5 of 10 essays containing the words Repurchase Intention..

  1. 1. "Dissatisfaction in Consumers" : A qualitative study on Word of Mouth and how it affects consumer complaints and repurchase intention, in fast food chains

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Rasmus Nilsson; Rawan Abdulraham; [2022]
    Keywords : Word of Mouth; Repurchase Intention; Consumer Complaints; Negative Word of Mouth; Positive Word of Mouth; WoM; Dissatisfaction; Satisfaction; Core Service Failure;

    Abstract : Word of mouth has been considered a big factor for why brands do not need to make excessive marketing efforts, due to consumers recommending their products or services to other consumers through WoM. Given this thesis explores the relationship between WoM, complaints and repurchase intentions of consumers when it comes to fast-food restaurants, the WoM mostly is that of a negative aspect. READ MORE

  3. 2. Fighting Food Waste with Food Sharing Platforms? A quantitative analysis of consumers’ repurchase intention on profit food sharing platforms

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Jiqing Chen; [2022]
    Keywords : Food waste; Food sharing; Sharing economy platform; Repurchase intention; Technology acceptance model.; Social Sciences; Business and Economics; Earth and Environmental Sciences;

    Abstract : Food waste could cause problems in society, the economy, and the environment, which is regarded as a global problem. In advanced countries, the majority of food waste happens in the retailer-consumer interface. READ MORE

  4. 3. Understanding customer experience and repurchase intention in live streaming shopping: An empirical study in China

    University essay from Göteborgs universitet/Graduate School

    Author : Mengjiao Qian; [2021-07-02]
    Keywords : Customer experience; customer satisfaction; live streaming shopping; trust; Repurchase intention; price; enjoyment; product quality; interaction quality;

    Abstract : Purpose – The purpose of this study is to identify the influential factors of customer experience within live streaming shopping, and their impact on customer satisfaction and repurchase intention. Moreover, the relationships between customer satisfaction, trust and repurchase intention inside the model will be tested as well. READ MORE

  5. 4. Factors Affecting Consumers’ Intention to Use Online Music Service and Customer Satisfaction in South Korea

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Minki Park; [2020]
    Keywords : ;

    Abstract : This study aims to investigate factors that affect consumers’ behavioral intentions to use online music services and the extent to which users of these services are satisfied with their experience. It also seeks to clarify the relationship between customer satisfaction and repurchase intention. READ MORE

  6. 5. Long-term Abnormal Returns Following Share Repurchase Announcements : Do repurchasing firms outperform the market?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Daniel Lindgren; Petter Sjöberg; [2018]
    Keywords : Open market share repurchase; Abnormal return; Sweden; Stockholm Stock Exchange; NASDAQ OMX Stockholm; Aktieåterköp; Avvikelseavkastning; Stockholmsbörsen; NASDAQ OMX Stockholm;

    Abstract : We study the long-term performance of companies listed on the Stockholm Stock Exchange that announced their intention to repurchase shares between the years of 2005 and 2013. We test the hypothesis that the market underreacts to share repurchase announcements and that repurchasing firms consequently outperform the market in the following years. READ MORE