Essays about: "Retail Mash-up"

Found 2 essays containing the words Retail Mash-up.

1. 1. Mash it up! Make the Physical Store Great Again : an explorative study on store attractiveness

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Rasmus Dahlberg; Sam Ouda; [2019]
   Keywords : Omni-channels; retail customer experience; customer value; mash-up; customer loyalty; store attractiveness;

   Abstract : Because of the digitalization that takes place today, the retailing field has changed dramatically. Customers buy online, mainly because of its convenience. Consequently, brick-and-mortar stores are facing competition from online companies leading to that some brick-and-mortar stores have to file for bankruptcy. READ MORE

3. 2. Mash It Up! Exploring the Phenomenon of Retail Mash-Up and the Survival of the Physical Retail Place in a Digitalised World

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Elin Johansson; Frida Öjerbrant; [2018]
   Keywords : Retail Mash-up; Retail Format; Customer Experience; Multi- Omnichannel; Innovation; Physical Store Atmosphere; Marketing Communication; Business and Economics;

   Abstract : Forces such as globalisation, digitalisation and changes in consumer behaviour have led to a discussion among practitioners as well as scholars whether the physical retail place will stay relevant or even exist in the future. One way for brick-and-mortar retailers to stay competitive is to adopt new and innovative business models and formats, alongside a focus on the customer experience and how to optimise the physical place to stimulate feelings in a way which cannot be achieved online. READ MORE