Essays about: "Reversed Agenda setting"

Found 1 essay containing the words Reversed Agenda setting.

  1. 1. Examining Agenda Setting Effects of Twitter Users during the 2016 Uganda Presidential Election

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Lillian Nalwoga; [2017]
    Keywords : Twitter; Agenda setting; Elections; Uganda; First level agenda setting; social media; Reversed Agenda setting; Elections;

    Abstract : The main aim of this thesis is to examine the agenda setting effects of Twitter users by exploring the use of hashtag #UgandaDecides and the retweet (RT) activity during the 2016 presidential election. I do this by applying the first level agenda setting theory which holds that the news media sets the public agenda. READ MORE