Essays about: "Robin Eckerblad"

Found 1 essay containing the words Robin Eckerblad.

  1. 1. Do consumers give Fairtrade a fair chance in the supermarket?

    University essay from Umeå universitet/Företagsekonomi

    Author : Rasmus Nilsson; Robin Eckerblad; [2014]
    Keywords : Fairtrade; Branding; CSR; ethical products; Fairtrade products; consumer behavior; purchase decision;

    Abstract : How often have you walked around in the supermarket trying to decide what product by which brand to choose? The options are many. Some people look for the price tag while others are more influenced by the esthetic appeals of the packaging design. Some people might look for ethical or environmental aspects of the brand. READ MORE