Essays about: "Ronja Geel"

Found 1 essay containing the words Ronja Geel.

  1. 1. An Experience A Day Keeps The E-Commerce Away : Exploring experiential marketing within the body cosmetics retail industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Elinor Lundberg; Ronja Geel; Malin Hornebrant; [2018]
    Keywords : marketing; experiential marketing; experiential retail; customer perception; value creation; value co-creation; impact value; think; act; feel; sense; relate; experience modules; experience providers; marknadsföring; upplevelsemarknadsföring; upplevelser; sinnesmarknadsföring; kunduppfatnning; kundupplevelse; värdeskapande;

    Abstract : Background - For the retail industry, the increasing adoption of e-commerce solutions have brought opportunities, but also challenges. As physical stores have to varied extent lost their importance, they can no longer solely compete on price or quality but can instead benefit from adopting an experiential marketing strategy. READ MORE