Essays about: "Ronny Huynh"

Found 3 essays containing the words Ronny Huynh.

  1. 1. “Doing good while doing well” : An investigation of Generation Y’s intention to invest socially responsibly

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Christoffer Jensen; Ronny Huynh; Pontus Sandberg; [2016]
    Keywords : Social responsible investments; Generation Y; Theory of planned behavior; Consumer behavior; Perceived risk; Perceived consumer effectiveness; Questionnaire; Intention to Invest;

    Abstract : Purpose - The purpose of this study is to investigate behavioral factors influencing investment intentions.   Design/methodology/approach – A descriptive quantitative study was conducted utilizing an online questionnaire with a total of 121 respondents. READ MORE

  3. 2. A study assessing the relationship between ingredient branding and purchasing intention within a service environment

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ronny Huynh; Mandus Olsson; [2015]
    Keywords : Ingredient branding; B2B branding; B2C branding; brand knowledge; brand awareness; brand image; purchase intention; service sector.;

    Abstract : Branding can be utilized to build profitable customer relationships and to differentiate companies in a competitive market. In the vast expanding growth of companies’ competitiveness on the marketplace, there have been increases of attention towards the concept of ingredient branding. READ MORE

  4. 3. Expatriate Management : Selection and Training in the Expatriation Process

    University essay from IHH, Företagsekonomi; IHH, Informatik

    Author : Ronny Huynh; Rickard Johansson; Tuyet-Tu Tran; [2007]
    Keywords : International Human Resource Management; Expatriation; Selec-tion and Training.;

    Abstract : One of the many tasks that an International Human Resource Management department has relates to the field of expatriation in which an employee is sent abroad to work in a foreign subsidiary. Expatriation is not a new concept, in the early modern era of expatriation after World War II, businesses were usually driven by international divisions that supervised the export issues, licensing and subsidiaries abroad. READ MORE