Essays about: "Rui Lin"

Found 1 essay containing the words Rui Lin.

  1. 1. Understanding the adoption of third-party online payment : An empirical study of user acceptance of Alipay in China

    University essay from Högskolan i Jönköping/IHH, Informatik

    Author : Rui Lin; Junsheng Xie; [2014]
    Keywords : user acceptance ; UTAUT model; Third-party online payment; Alipay; China;

    Abstract : With the development of online shopping, the number of third-party online payment systems increases. Alipay is a commonly used third-party online payment system among Chinese consumers. The purpose of this study was to explore the factors that affect the users’ acceptance of Alipay among Chinese B2C customers. READ MORE