Essays about: "SENTHAMIZH SELVAN SOKIAH AMUTHU MUNIYANDI"

Found 1 essay containing the words SENTHAMIZH SELVAN SOKIAH AMUTHU MUNIYANDI.

  1. 1. Market intrusion of brands in partner's territories: a case study of brands positioning

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : SENTHAMIZH SELVAN SOKIAH AMUTHU MUNIYANDI; [2011]
    Keywords : Brand Positioning; Brand Portfolio; Brand Identity;

    Abstract : Purpose – The purpose of this research is to investigate how branding is applied in an industry entering intoco-branding. It analysing the importance for building and strengthening a brand for effective brandpositioning in the market space. READ MORE