Essays about: "SKODA"

Found 5 essays containing the word SKODA.

  1. 1. ”Why don’t you have your own car?” : A master thesis investingating how Access-based consumption creates consumer-brand relationships for car brands.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Alexander Garcin; Olle Falkenäng; [2014]
    Keywords : Relationship Marketing; Brand Relationship Quality; BRQ; Fournier; Access-based consumption; Ownership-based consumption; Carpool; Car Brands; Ford; Skoda; Volkswagen; Toyota;

    Abstract : Ownership-based consumption mode has been perceived as the normative ideal in how consumer-brand relationships are created. Today, Access-based consumption mode allows consumers to access brands among other consumers without needing to sole- or joint own them. READ MORE

  3. 2. Biodiesel, framtid och möjligheter på Island

    University essay from SLU/Dept. of Energy and Technology

    Author : Sæunn Ósk Unnsteinsdóttir; [2013]
    Keywords : Biodiesel; Biodieselproduktion; Island;

    Abstract : Syftet med denna rapport är att studera möjligheter och utmaningar för framtida biodieselproduktion på Island. Island ska enligt EU direktiv 2009/28/EG om förnybara energikällor uppfylla målet att 10 % av den totala energin i transportsektorn ska komma från förnybara energikällor år 2020. READ MORE

  4. 3. Skoda Respir

    University essay from Institutionen Designhögskolan

    Author : Jan Christian Osnes; [2013]
    Keywords : vehicle; design; concept; clean; alternative powertrain; Skoda; extended autonomy;

    Abstract : My project revolves around an idea of implementing a new propulsion technology as a key design element. Batteries have in many ways been a revolution for how we propulsion cars today. It’s one of the best, if not the best, alternative for future power sources in cars. READ MORE

  5. 4. The impact of mergers & acquisitions on corporate identities and brand portfolios in the automotive industry : A case study of Renault & Dacia

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Stefania Virginia Aldea; [2011]
    Keywords : brand strategy; brand structure; corporate identity; portfolio; global brand; Dacia; Renault;

    Abstract : The today‟s business world deals with an increasing phenomenon of Mergers and Acquisitions (M&A‟s), a process through which companies gain access to some tangible and intangible resources. Within the automotive industry this phenomenon requires even more attention, since it faced many difficulties during time. READ MORE

  6. 5. Exaggerate or understate?: The effects of unexpected levels of claim extremity and message explicitness on advertising effectiveness.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Robin Reznik; [2008]
    Keywords : Claim Extremity; Message Explicitness; Expectations; Advertisement Effectiveness;

    Abstract : What is the preferred level and form of claim extremity in brand communication? Imagine Czech car maker Skoda’s next ad campaign, promising “The most exclusive car in the world”. Maybe not the most intuitive ad you would think of. READ MORE