Essays about: "SME empirical analysis"

Showing result 1 - 5 of 74 essays containing the words SME empirical analysis.

1. 1. Teamwork makes the Theme work : A qualitative study on theming and performative labour as a differentiation strategy on SME Cafés in Sweden

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Zeeb Hala; To Quan Luu; [2023]
   Keywords : servicescape; theming; theme; performative labour; aesthetic labour; emotional labour; interaction; teamwork; café; coffee shop; differentiation; differentiation strategy; Disneyization; SME;

   Abstract : Servicescape is a physical setting where the performance, delivery and consumption are exchanged within a service marketplace. It includes sensory components, such as the theme of the place that has a high impact on customer perceptions and purchasing decisions and providing them with extraordinary experiences (Pine and Gilmore, 1999; Zeithaml, Bitner and Gremler, 2009). READ MORE

3. 2. Net Present Value of Investments in Data Warehousing and Differences Across Firm Sizes

   University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Author : Ferdinand Netsch; [2023]
   Keywords : Net Present Value; NPV; Data Warehouse; Corporate Finance; SME;

   Abstract : The continuous advent of data management technologies has enabled small and medium-sized enterprises (SME)s like Transalb Kühl- und Express-GmbH, a small German trucking company, to explore the strategic and financial benefits of data warehousing. This case study evaluates the data warehouse investment at Transalb by employing a Net Present Value (NPV) analysis to determine its financial viability. READ MORE

4. 3. Talent And Knowledge Management in Small Firms : A Case Study

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Elin Blomqvist; Johan Legernes; [2023]
   Keywords : Talent management; Knowledge management; SME; Sustainable growth; Pluralistic; Thematic analysis; Talanghantering; Kunskapshantering; Småföretag; Hållbar tillväxt; Pluralistisk; Tematisk analys;

   Abstract : The literature falls short in examining talent management (TM) and knowledge management (KM) in small and medium-sized enterprises (SMEs). In response to this research gap, a case study was motivated to explore how SMEs perform TM and KM activities. READ MORE

5. 4. Hållbart styrande i små och medelstora företag : en kvalitativ forskningsstudie om hållbara styrverktyg med hänsyn till företagets resurser

   University essay from SLU/Dept. of Economics

   Author : Thea Lempiäinen; Carolina Witell; [2022]
   Keywords : hållbarhet; styrverktyg; SME; resursbaserad teori; begränsade resurser;

   Abstract : Att arbeta hållbart inom SME ses oftast som ett problem på grund av begränsade resurser. SME är i behov av en tydligare vägledning kring hur de kan arbeta med sina resurser på ett effektivt sätt. Tidigare forskning har fokuserat på antingen styrverktyg eller utvecklingen av hållbarhetsarbete. READ MORE

6. 5. Internationalization process of SMEs, and the effects of market turbulence : A comparative study between Swedish and Sri Lankan SMEs

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Jacob Andersson; Dilini Shyamali Kekunawela Pathirana; [2022]
   Keywords : Internationalization; internationalization theories; SME; Developed markets; Developing markets; Market turbulence; Resilience;

   Abstract : The world has grown increasingly globalized and competitive which has made it crucial for small and medium enterprises (SMEs) to look beyond their native market in order to thrive. Although internationalization is considered somewhat uncertain in the face of corporate unfamiliar environments, non-internationalization in a globalized economy can be an even more risky task because it can cause the company to lose competitiveness. READ MORE