Essays about: "SME internationalisation"

Showing result 1 - 5 of 22 essays containing the words SME internationalisation.

  1. 1. Positioning of premium priced kitchen knives in the German market : – A Case Study of Swedish SME Damasteel

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Kristina Hartung; Emilia Hämäläinen; [2022]
    Keywords : SMEs; Internationalisation; Differentiation; Pricing strategies; Customers; B2B;

    Abstract : .... READ MORE

  3. 2. Mapping the resource gap of Swedish SMEs for internationalisation

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Jane O'Sullivan; Sudy Sukbua; [2021]
    Keywords : Internationalisation; SME; Resource-based View; Sweden; SOAR Framework; Resources; Barriers.;

    Abstract : The aim of the study is to capture and understand the perceptions of SMEs with regard to the resources that they feel are missing as they engage in the process of internationalisation. The methodology of this study follows a qualitative method wherein four SMEs were interviewed along with an industry expert using semi-structured interviews. READ MORE

  4. 3. One-Click Internationalisation through E-Commerce Marketplaces? A qualitative study of the key capabilities for SMEs

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Leonie Charlotte Seige; Laura Kristin Weers; [2020]
    Keywords : SMEs; digital platforms; e-commerce marketplace; internationalisation; capabilities; Business and Economics;

    Abstract : Purpose – While e-commerce marketplaces have changed the way SMEs operate across borders, literature connecting digital platforms with the internationalisation of firms is scarce. Although the Uppsala Model and the Born Global concept acknowledge the influence of digital technologies, they do not capture the phenomenon of e-commerce marketplaces as a new mode of entry. READ MORE

  5. 4. Internationalisation of Swedish SMEs : A Multiple-Case Study on How Swedish SMEs Can Expand to International Markets

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Peter Nilsson; [2020]
    Keywords : Internationalisation; SME; Market Selection; Entry Modes; Customer Acquisition; Branding; Employer Branding;

    Abstract : The need for Swedish SMEs to expand beyond their limited domestic market grows, spurred on by fading barriers to international trade. Often consisting mainly of engineers without marketing experience, the SMEs cannot afford to recruit expertise in internationalisation. READ MORE

  6. 5. Internationalisation and international marketing in practice : three case studies of small and medium-sized B2B companies

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Anna Åkesson; [2020]
    Keywords : International marketing; Internationalisation; Small and medium-sized businesses; B2B; Standardisation and Adaptation; Marketing Mix; 4 p’;

    Abstract : Because of an increased Globalisation, it is no longer a question whether or not to operate on an international level. Globalisation refers to the fact that companies do not only compete with local companies; they also compete with companies that invade the domestic market. READ MORE