Essays about: "SME social media"

Showing result 1 - 5 of 21 essays containing the words SME social media.

1. 1. How important are digitalization and social media for an internationalization process in present time? : A qualitative study based on Swedish SME companies

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Vida Gustavsson Ramnebrink; [2023]
   Keywords : internationalization SME-companies social media “digitalization” “relations”;

   Abstract : The internationalization processes of entrepreneurship have long been a topic that has interested both entrepreneurs and researchers. In today's society with digitalization tightly integrated in our society, and with the SME business's wide range of e-stores, this study examines the importance of digitization and the use of social media in an internationalization process for Swedish SME businesses. READ MORE

3. 2. Social Media Influence on Business Performance within B2B Marketing Companies : A qualitative study on social media use and its influence in the context of lead generation

   University essay from Umeå universitet/Företagsekonomi

   Author : Alice Lindqvist; Matilda Bodell; [2023]
   Keywords : SME; B2B marketing; Social media; Business performance; Lead generation;

   Abstract : The use of social media is constantly increasing and digitalization is becoming a bigger and bigger part of both individuals' and companies' daily life. In turn, customers' expectations of companies working within the social media environment are increasing in phase with digitalization. READ MORE

4. 3. TikTok´s contribution to the new way of marketing : A qualitative study about how Swedish SMEs are using TikTok as a tool in their marketing strategy

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Lina Lennartsson; [2023]
   Keywords : SMEs; Social media marketing; TikTok; Marketing strategy; Target audience; SMEs; Marknadsföring på sociala medier; TikTok; Marknadsstrategi; Målgrupp;

   Abstract : The increasing trend towards digitalization has resulted in social media marketingbecoming a common practice among companies today. This new trend has openedup new opportunities for SMEs, which typically have less resources than largercompanies. READ MORE

5. 4. Exploring the influence of size and geography on SMEs’ and large corporations’ CSR practices in Hungary and in Sweden when facing financial shortage

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Bence Gaál; Georgina Vágó; [2022]
   Keywords : Corporate Social Responsibility CSR ; Small and Medium-Sized Enterprise SME ; Large Corporation; Carroll’s Pyramid; Triple Bottom Line TBL ;

   Abstract : Background: CSR has become an integral part of most businesses during the years, however, it has not necessarily happened by choice for every company. Stakeholders have become aware of the negative impact ofcorporations’ operations and actions on the planet and on society, consequently, they started to pressure companies to be more responsible when conducting business. READ MORE

6. 5. How companies use social media marketing to acquire new customers in times of crisis

   University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

   Author : Henry Nielsen; Katja Schildknecht; [2021]
   Keywords : Social media marketing; word-of-mouth; SME; customer acquisition; marketing in crisis; relationship marketing and customer engagement.;

   Abstract : There is little doubt that crises have a major impact on both companies and humanity. However, the picture is less clear when it comes to what challenges small- and medium-sized enterprises (SMEs) have to overcome when facing the crisis. Regulations and recommendations of the government are influencing the challenges to conduct business for SMEs. READ MORE