Essays about: "SME software"

Showing result 1 - 5 of 32 essays containing the words SME software.

1. 1. Introducing software testing in an SME : An investigation of software testing in a web application

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Per Arn; [2023]
   Keywords : software testing; web applications; front end development; component testing; end-to-end testing; testing frameworks; Mjukvarutestning; webbapplikationer; frontendutveckling; komponenttestning; användartestning; testramverk;

   Abstract : Quality assurance and software testing of software artifacts is as important as ever and this is especially so the case in web applications. The web applications of today are more complex and are used in more critical systems at a larger scale than ever before. However, testing of these applications is very challenging due to their dynamic nature. READ MORE

3. 2. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Luyao Wang; Jonas Lundquist; [2022]
   Keywords : Branding; B2B branding; marketing; digital marketing; B2B marketing; SMEs; SMEs branding; SMEs digital marketing; digital marketing funnel; digital marketing channels; B2B channels; SMEs channels; manufacturers; marketing and consulting agency;

   Abstract : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. READ MORE

4. 3. Diffusion of innovation through the Bowling Alley Strategy : Using ANT to examine ICT adoption among skilled construction labor SMEs

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : boban stjepanovic; Jonas Andersson Thordeman; [2022]
   Keywords : ;

   Abstract : Introduction One industry that has fallen behind regarding ICT adoption is the SCL industry, due to the complex environment and several identified determinants. There is a gap within ICT-research in Sweden, especially in the SME-SCL industry in recent years, indicating there is a need for further research from an organizational perspective. READ MORE

5. 4. Impact of Covid-19 on Agile Teams in Small and Medium-sized Software Companies

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Anton Karlsson; Philip Skötte; [2021]
   Keywords : Impact of Covid-19; Agile teams; Software SME; Sweden;

   Abstract : The Covid-19 situation has changed the work environment for a lot of companies in Sweden. Due to restrictions from Sweden's health care association, people have been working from home to as large extent as possible. READ MORE

6. 5. Customer Involvement in the Product DevelopmentProcess at an SME Digital Business Platform

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : ASTRID INGELS; YLVA SANNERUD; [2021]
   Keywords : User involvement; Customer Satisfaction; User research; Product development processes; Software development processes; Platform business; Användarinvolvering; Kundnöjdhet; Användarundersökning; Produktutvecklingsprocesser; Mjukvaruutvecklings-processer; Plattformsföretag;

   Abstract : Some of the world’s most valuable companies today are platform businesses. Both smaller and larger companies are turning their product and service development from a linear developmentapproach to a platform approach. READ MORE