Essays about: "SMEs in peripheral areas"

Found 2 essays containing the words SMEs in peripheral areas.

1. 1. The “Go-Global” Notion of Entrepreneurs from Non-Metropolitan Regions : Evidence from SMEs located in North Region of Sweden

   University essay from Handelshögskolan vid Umeå universitet (USBE)

   Author : Tatbeeq Raza-Ullah; Rizwan Mir; [2012]
   Keywords : SMEs internationalization; networking; entrepreneurial talent; non-metropolitan regions; challenges and constraints in peripheral regions; SMEs in peripheral areas; entrepreneurial skills;

   Abstract : Owing to their gigantic participation in global economic growth, the phenomenon of SMEs internationalization has become the centre of attention for numerous researchers. Starting from Uppsala model (1977) to born-global approaches today, scholars have been coming up with several theories and models time to time. READ MORE

3. 2. Differential pricing & promotion and their effect on growth of SMEs which offer standardized services : A Case Study of Snowhite Dry Cleaners Pakistan

   University essay from Institutionen för teknik och samhälle

   Author : Abid Naeem; Ssebunnya Henry; [2010]
   Keywords : Differential pricing; Promotion; Competitive strategy; Services marketing management; Customer value; Business growth; Marketing management.;

   Abstract : Problem: In bid to stay competitive in the industry, SMEs have to apply several  formal marketing techniques which will help them edge past their competitors regardless of the many operational challenges they are facing. Moreover, through the first questionnaire the authors realized that if the case company could appreciate the use of marketing techniques in the market, it would gain more market share hence realizing organic growth. READ MORE