Essays about: "SMS Marketing"

Showing result 1 - 5 of 13 essays containing the words SMS Marketing.

1. 1. The influence of sustainable development in strategic marketing : How companies use sustainability in their marketing strategy to attract the consumer?

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Elisa Perrin; Juliette Ferrer; [2021]
   Keywords : consumer; green marketing; product; promotion; Sustainability Marketing Strategy SMS ; responsible consumption; Corporate Social Responsibility CSR ; corporate citizen.;

   Abstract : Sustainable development is an emerging concept based on three pillars: economic, ecological and sustainable. Indeed, more and more consumers around the world are concerned about including this concept in their way of consumption. Then, on the one hand, sustainable development is an integral part of companies from a legal point of view. READ MORE

3. 2. Consumer perception of machine-generated advertisement

   University essay from

   Author : Christoffer Csoré Suhonen; Tommy Hjelm; [2021]
   Keywords : Artificial intelligence; machine learning; digital marketing; consumer perception; discernment ability; Artificiell intelligens; maskininlärning; digital marknadsföring; konsument uppfattning; särskiljningsförmåga;

   Abstract : Research in the area of artificial intelligence (AI) in marketing mainly consists of increasing value for retailers or ethical issues related to consumers, in contrast, academic research regarding consumers perception of AI in marketing is vague at best. This research explores the perception of machine-generated advertising campaigns and how these campaigns are experienced by consumers. READ MORE

4. 3. Product & Pricing Standardization within the Global Mobile Network Operator Industry

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Richard Laws; Ni Mo; [2015]
   Keywords : Adaptation; International Marketing; Mobile Network Operators; Pricing; Product; Standardization; Telecommunication Services;

   Abstract : Aim: This study focuses on the degree to which mobile network operators standardize or adapt their product and pricing strategies amongst their foreign subsidiaries. Method: 10 mobile network operators with large overseas business investments and 70 of their foreign majority-owned subsidiaries are included in this empirical analysis. READ MORE

5. 4. Mobile Marketing : Study of ICA - Correlation between mobile marketing and customer loyalty

   University essay from Avdelningen för ekonomi

   Author : Bolor Amarsanaa; Joshua Anjorin; [2012]
   Keywords : Mobile Marketing; Customer loyalty; mobile phone; customer satisfaction; communication with customers;

   Abstract : ABSTRACT   Title: Mobile Marketing: Study of ICA – Correlation between mobile marketing and customer loyalty Level: Master Degree in Business Administration Authors: Bolor Amarsanaa and Joshua Anjorin Supervisor: Ernst Hollander Date: 2012 – January Aim: Having loyal customers is a key for successful organizations. There is increased complexity and competitiveness in the market place as regards to what companies need to do and how to do them in meeting the needs of customers. READ MORE

6. 5. Seamless Recruitment: How Companies use Mobile Media to Build Brand and Attract Talent

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Vanessa Meyer; [2012]
   Keywords : recruitment; branding; communications; mobile; media;

   Abstract : Recruiters must not only understand how job design and incentive programs contribute to talent attraction, they must also comprehend how target job seekers make employment decisions and how they, as recruiters, can influence those decisions through more effective recruitment marketing communications (also called Employer Branding). An important part of recruitment marketing communications planning is media selection. READ MORE