Essays about: "SWOT analysis of marketing activities"

Found 3 essays containing the words SWOT analysis of marketing activities.

  1. 1. Foreign market entry strategies : a case study for a Chinese pump manufacturer

    University essay from Akademin för teknik och miljö

    Author : YU FU; [2011]
    Keywords : foreign market; entry strategies; environmental analysis; market entry modes; case study; China; pump manufacturer;

    Abstract : Economic globalization, regional economic cooperation and knowledge economy make a great impact on the development of the new century. The changes of international trade and investment reflect the variety of the world economy development; the world economic development, in turn, influences the international trade and investment in both quality and quantity (Feenstra, 1998). READ MORE

  3. 2. How can companies increase their market share?

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Charlotte Wallin; [2008]
    Keywords : industrial marketing; market share; competitors; Japan; Russia; Italy;

    Abstract : This master´s thesis is the work of Charlotte Wallin at Blekinge Institute of Technology the summer and autumn 2007. The aim of this master thesis is to show how important it is to make deep market investigations of the present situation before expensive market activities are decided and entered into the market in question. READ MORE

  4. 3. Six Sigma at Saab Avitronics - Recommendations for implementation : MBA-thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Catrine Köpsén; [2008]
    Keywords : Six Sigma; implementing improvements; Six Sigma success factors; recommendations for implementation of Six Sigma; Saab Avitronics;

    Abstract : Aim: This study investigates the degree of Six Sigma implementation in the aviation industry where it has been successful and is widely spread. Six Sigma is a quality measurement and improvement program and provides businesses with the tools to improve the capability of their business processes. READ MORE