Essays about: "SWOT analysis of marketing information system"
Found 3 essays containing the words SWOT analysis of marketing information system.
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1. Experiences from the Development of a Webshop Using Scrum Methodology
University essay from Linköpings universitet/Institutionen för datavetenskap; Linköpings universitet/Tekniska högskolanAbstract : This is a report concerning the software development project Eldflugan, a system developed by eight students at Linköping University. It addresses experience from developing a web-based e-commerce using Scrum, an agile development method, which was used throughout the project. READ MORE
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2. Analysis on Opportunities and Challenges of Chinese Medical Device Industry under New Health Care Reform : Reference of Sweden, USA and UK
University essay from Fakulteten för ekonomi, kommunikation och ITAbstract : Purpose and Execution –The purpose of this paper is to seek feasible suggestions and recommendations to the Chinese medical device industry under the new current market situation—Chinese health care system reform. In order to achieve this aim, we will start with introducing the background of current status of related issues. READ MORE
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3. Implementation of an IT based Marketing information system in a high tech company: MBA-thesis in marketing : MBA-thesis in marketing
University essay from Institutionen för ekonomiAbstract : Aim: The aim of this thesis has been to try to answer the question of how an IT based marketing information system support the formation of business and product related strategies and when and how such a system should be integrated in a company Method: Analytical meta-study of published literature condensed through a SWOT analysis and combined with a qualitative evaluation of questionnaires directed to companies with experience of developing and implementing marketing information systems. Result & Conclusion: Company size and market volatility decides the time of implementation of a marketing information system. READ MORE