Essays about: "Sales Strategy"

Showing result 1 - 5 of 310 essays containing the words Sales Strategy.

  1. 1. DIRECT-TO-COMSUMER MODEL IN THE AUTOMOTIVE INDUSTRY The impact of transition to a direct-to consumer business model by an incumbent manufacturer on its retailers: a case study of Volvo Cars

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Chandraprabha Jha; [2023-02-01]
    Keywords : direct-to-consumer; digital transformation; automotive; retailer; retail strategy; automotive retail strategy;

    Abstract : Digitalisation has enabled and shown the opportunity to car manufacturers. They are transforming themselves and a by-product of change is the transformation of their business model. Digital technologies have enabled manufacturers to connect directly with consumers. READ MORE

  3. 2. Double Machine Learning for Insurance Price Optimization

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Jakob Kristiansson; [2023]
    Keywords : DML; Double Machine Learning; Price Optimization; Insurance Pricing; DML; Dubbel Maskininlärning; Prisoptimering; Försäkringsprissättning;

    Abstract : This thesis examines how recent advances in debaised machine learning can be used for estimating price elasticities of demand within the automotive insurance field. Traditional methods such as generalized linear model (GLM) to estimate demand has no way of ensuring there are no biases in the underlying data selection, especially when the confounding variables are many. READ MORE

  4. 3. Battery storage implementation in Sweden and sizing software development

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Santiago Moreano Rojas; [2023]
    Keywords : ;

    Abstract : Due to the rampant growth of the penetration of renewables into the electrical grids across the world, more challenges appear in the way to assure the optimal operation of the energy system. More particularly, in the case of Sweden, the nuclear power decommissioning tendency and the 100% renewable energy target by 2040, set two strong additional motivations for the rise of issues regarding variability, uncertainty, stability, balancing and quality in the grid. READ MORE

  5. 4. Optimizing within the Supply Chain: A Mathematical Model for Inventory Optimization with respect to Demand Planning

    University essay from KTH/Matematisk statistik

    Author : William Bork; Martynas Giedraitis; [2023]
    Keywords : Inventory model; ”Fast Moving Consumer Goods-company” FMCG-company ; Reorder point; Order quantity; ”Software as a Service-Company”; EOQ-model; R; Q -model; Forecast; Holt-Winters model; Inventory model; ”Fast Moving Consumer Goods-company” FMCG-company ; Reorder point; Order quantity; ”Software as a Service-Company”; EOQ-model; R; Q -model; Forecast; Holt-Winters model;

    Abstract : This thesis examines how to design a mathematical inventory model for a ”Fast Moving Consumer Goods”-company (FMCG-company), which determines the optimal reorder point and order quantity such that the average inventory cost is minimized. The thesis was made in collaboration with a ”Software as a Service”- company which provided the data containing information about the products and inventory management of one of their customers, a FMCG-company. READ MORE

  6. 5. Enhancing Interfunctional Coordination in B2B Companies: The Strategic Potential of Digital Tools : A qualitative study on how digitalization can be used as a strategic driver to enhance interfunctional coordination and improve customer orientation in B2B.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Matilda Krantz; [2023]
    Keywords : interfunctional coordination; cross-functional; digitalization; supply chain; sales; marketing; B2B; go-to-market strategy; sharing information; customer orientation; customer value;

    Abstract : In an ever-evolving digital landscape, the way we do business changes rapidly.  In this landscape, B2B companies are confronted with challenges that demand adaptation and reevaluation of their business models, such as exploring innovative approaches to resource utilization and streamlining workflows. READ MORE