Essays about: "Sales promotion as a marketing tool."
Showing result 1 - 5 of 6 essays containing the words Sales promotion as a marketing tool..
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1. Comparing Sustainability Communication in Swedish and Ukrainian Companies : The case of Cloetta and Roshen
University essay fromAbstract : This is a study of how two companies from different countries construct and communicate their Sustainability and Corporate Social Responsibility (CSR). The companies are from the confectionery industry with a similar size, sales, and number of factories. The only difference is the origin of the companies. READ MORE
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2. Alternative Food Networks and Social Media in Marketing : A multiple case study exploring how Alternative Food Networks use social media in order to help small local food producers reach the market
University essay from Umeå universitet/FöretagsekonomiAbstract : The food provision system of today has been argued to be unsustainable with large scale production, price-pressure and outbreaks of diseases. Many consumers in the EU and Sweden are reacting to these issues and are becoming increasingly interested in finding local food alternatives that they consider to be safer and of higher quality. READ MORE
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3. Success Factors of the Product Relaunch : The Influence of the Advertising Strategy on the Success of Product Relaunch Campaigns
University essay from Högskolan i HalmstadAbstract : Introduction: The product relaunch, in terms of the recycling of an existing product lifecycle, is a common marketing tool within the consumer goods industry. Cases like the reintroductionof Mondelēz Oreo cookie and the promotion of the facelift of the PorscheCayenne are examples how relaunch campaigns can successfully introduce existingproducts in a modified version and increase their sales and brand recall drastically. READ MORE
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4. Globally standardised vs. locally adapted packaging - A case study at Sony Ericsson Mobile Communications AB
University essay from Lunds universitet/FörpackningslogistikAbstract : This thesis explore how the balance of a packaging standardisation and adaptation strategy, from a distribution and sales perspective on different markets, can satisfy the markets needs and increase sales. An inductive approach has been used as well as the thesis is both explorative and explanatory. READ MORE
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5. A Comparative Study between Price and Non-Price Sales Promotional Strategy in the Introduction Stage of Consumer Products
University essay from Handelshögskolan vid Umeå universitetAbstract : Either it is because of some significant active trends in the business world, or the attractive cut of cost and increase in profit, companies now days are focusing on sales promotion activities. But in reality, most of companies that are introducing new products are not getting what they intend to get. They are facing loses. READ MORE
