Essays about: "Salesperson effort"

Found 1 essay containing the words Salesperson effort.

  1. 1. Stimulating Word-of-Mouth in Retail

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Agnes Malm; Karolina Hedén Lind; [2016]
    Keywords : Salesperson effort; Request Strategies; WOM-intention; Customer Evaluations;

    Abstract : Word-of-mouth (WOM) recommendations is one of the most influential and sought after marketing tools for companies. The purpose of this thesis is to test if it is possible for a salesperson to stimulate WOM through effort and recommendation requests, and if strategic requests have a greater impact. READ MORE