Essays about: "Salesperson effort"
Found 1 essay containing the words Salesperson effort.
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1. Stimulating Word-of-Mouth in Retail
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Word-of-mouth (WOM) recommendations is one of the most influential and sought after marketing tools for companies. The purpose of this thesis is to test if it is possible for a salesperson to stimulate WOM through effort and recommendation requests, and if strategic requests have a greater impact. READ MORE
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