Essays about: "Samantha Grönblad"

Found 1 essay containing the words Samantha Grönblad.

  1. 1. The effects of consumer confusion on decision postponement and brand loyalty in a low involvement product category

    University essay from Företagsekonomiska institutionen

    Author : Sarah Alarabi; Samantha Grönblad; [2012]
    Keywords : Consumer confusion; similarity; overload; ambiguity; decision postponement; brand loyalty; involvement;

    Abstract : Consumer confusion, caused by product similarity, choice and/or information overload, and the presence of ambiguous information, can negatively affect consumersʼ decision making, and thereby also companiesʼ profitability. The purpose of this quantitative study was to investigate how the three variables (i.e. READ MORE