Essays about: "Sample Questionnaire in FMCG sector"

Found 1 essay containing the words Sample Questionnaire in FMCG sector.

  1. 1. Green marketing: Consumers´ Attitude towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector

    University essay from Företagsekonomi

    Author : Magali Morel; Francis Kwakye; [2012]
    Keywords : Green marketing; marketing-mix; word of mouth; satisfaction; attitude; consumer intention;

    Abstract : The research study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. READ MORE