Essays about: "Sanja Rudinski"
Found 1 essay containing the words Sanja Rudinski.
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1. Consumer Perception of Brand Personalization : Adbusters as Anti-Brand
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Thesis purpose: The thesis purpose is to examine the interrelationship of consumer and brand relation. The main objective is to research how consumers’ perception of brand personalization before and after seeing Adbusters subvertisement ads influences their relation to brands. READ MORE
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