Essays about: "Sanna Danielsson"

Found 1 essay containing the words Sanna Danielsson.

  1. 1. Can CSR be used to increase loyalty among Chinese employees in China? A study from a Western perspective

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Sanna Danielsson; Jonatan Zettergren; [2014-08-12]
    Keywords : CSR; China; motivation; loyalty; Western firms; Chinese employees;

    Abstract : One of the largest difficulties faced by multinational firms operating in China is the high turnover rate among their Chinese employees. In fact, in 2013, it was rated by US firms to be a larger problem than for example restrictions on foreign investment, transparency and problems related to protection of intellectual property rights (USCBC, 2013). READ MORE