Essays about: "Sara Lindau"

Found 1 essay containing the words Sara Lindau.

  1. 1. Creativity and Price Uncovered - A study about the effectiveness of advertising creativity and its connection to product price

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sara Lindau; Mattia Tosti; [2012]
    Keywords : Creativity; Price; Advertising; Hierarchy-of-Effects HOE ; FMCG;

    Abstract : In the cluttered media landscape of today, marketers are finding it increasingly difficult to reach out and establish a meaningful connection with consumers. Extensive research has been conducted in this regard, and creativity has often been indicated as the most powerful tool to break the clutter. READ MORE