Essays about: "Sarah Huh"
Found 1 essay containing the words Sarah Huh.
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1. Markets-as-Mobile-Networks: How Co-production and Cooperation Shape Emerging Media
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : As mobile video services enter the awareness of consumers, the industrywill need to reorganize itself in new ways. Which market actors will benefit from this, and which will be eliminated as a result?The purpose of this thesis is to develop knowledge of, and produce a theoretical framework surrounding, consumer value attribution and actor value constellations of mobile TV services. READ MORE
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