Essays about: "Sarah Linder"
Found 1 essay containing the words Sarah Linder.
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1. Please, Keep My Secret - How consumer culture influences product-based female empowerment in a specific BOP context
University essay from Göteborgs universitet/Graduate SchoolAbstract : The perception of the Base-of-the-Pyramid (BOP) as one single consumer market is no longer a viable notion. The present article illustrates this through an exploration of how local cultural meanings shape a distinct consumer context in a BOP market. READ MORE
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