Essays about: "Scepticism"

Showing result 16 - 20 of 87 essays containing the word Scepticism.

1. 16. Exploring Circular BESS for the Commercial and Industrial Sector: A customer-centric perspective

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Luca Schumann; [2023]
   Keywords : BESS; Circular Economy; Circularity strategies; Customer journey; Digital enabler; Earth and Environmental Sciences;

   Abstract : In recent years, battery energy storage systems (BESS) have gained prominence as a key technology enabling much needed electricity grid flexibility while simultaneously providing distinct value to its end-users. With the anticipated increase of residual value holding used batteries from mobility applications entering the market, more and more companies are looking to construct BESS offers around these second-life batteries in an attempt to unlock the potential of circular business offers. READ MORE

3. 17. Brand Activism Scepticism

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Gal Dagan; Jessica van Zeijderveld; [2022]
   Keywords : Brand Activism; Brand Management; Consumer Perception; Consumer Validation; Branding; Business and Economics;

   Abstract : The aim of this thesis was to deepen the understanding of brand activism by looking into existing and novel dimensions on which consumers base their validation and opinion of brands engaging in socio-political discourse. This dissertation followed a dual-analysis approach in which both qualitative and quantitative research was conducted. READ MORE

4. 18. Real or Fake? The Thin Line Between Consumers’ Perceived Brand Authenticity and Scepticism

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sabrina Lungwitz; Maja Sjöstrand; [2022]
   Keywords : Socio-Political Activism; Brand Activism; Brand Authenticity; Brand Scepticism; Incumbent Brands; Challenger Brands; Cosmetics Industry; Business and Economics;

   Abstract : Thesis Purpose: The aim of this study is to gain a nuanced understanding of consumers’ perceived authenticity of incumbent and challenger brands in the cosmetics industry. To examine the phenomenon, four brands from two different sectors within the cosmetics industry are investigated. READ MORE

5. 19. INFORMATION AND QUALITY OF GOVERNANCE IN NON-DEMOCRATIC SETTINGS A Geospatial Analysis of Media Access and Quality of Public Service Provision in Uganda

   University essay from Göteborgs universitet/Statsvetenskapliga institutionen

   Author : Klara Schönenberger; [2021-07-20]
   Keywords : Media Access; Accountability; Public Service Provision; Autocracies; Uganda;

   Abstract : This thesis investigated whether access to a non-state-owned radio station can improve the provision of public services at the district level as aspect of quality of governance in Uganda, depending on the visibility and street-discretion of the service. Thereby, this work attempts to fill the research gap on media access and quality of governance in a non-democratic setting. READ MORE

6. 20. The Authentic Activist: Examining the antecedents of the perceived authenticity of brand activism

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jakob Ferenius; Victoria Kotras; [2021]
   Keywords : Authenticity of Brand Activism; Brand Activism; Authenticity; Perception of Authenticity; Antecedents of Authenticity; Judgement of Truth; Marketing Scepticism; Socio-political Issues; Business and Economics;

   Abstract : Purpose: The study aimed to investigate which antecedents affect consumers’ perception of the authenticity of brand activism. Methodology: The study followed a deductive approach. READ MORE