Essays about: "Seamless experiences"

Found 4 essays containing the words Seamless experiences.

  1. 1. Paint´n Roll Omnichannels: A study of retail channel integration, channel content and their impact on customer satisfaction, purchase intention and brand attitude

    University essay from Göteborgs universitet/Graduate School

    Author : Josefin Boman; Emelie Dimberg; [2016-09-21]
    Keywords : omnichannels; multichannels; channel integration; channel content; customer satisfaction; purchase intention; brand attitude; digital competence; e-commerce experience; Millennials;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Creating seamless experiences between online and offline channels - A consumer perspective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anna Kockum; Emmy Molin; [2016]
    Keywords : Channel integration; Seamless experiences; Consumer perceptions; Offline and online channels;

    Abstract : Background: Multichannel retailing is today a widespread and growing phenomenon, as consumers are increasingly consuming through multiple channels. By integrating their online and offline channels, there is a possibility for retailers to create seamless experiences for consumers, regardless of the channel used. READ MORE

  3. 3. The impact of brand experience on attitudes and brand image : A quantitative study

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Anni Isotalo; Samu Watanen; [2015]
    Keywords : brand loyalty; brand experience; brand image; attitude;

    Abstract : Research questions: How to create an engaging brand experience in marketing context? How does an engaging brand experience affect consumer attitudes and brand image? Purpose of the study: The authors propose that the relationship between brand experience and formation of brand loyalty can be mediated by brand affect: positive attitude and brand image. The study discovers the components of an engaging brand experience and indicates their effect on consumer attitudes and brand image. READ MORE

  4. 4. Relify

    University essay from Malmö högskola/Konst, kultur, kommunikation, K3

    Author : Roger Andersson Reimer; [2008]
    Keywords : design; interaction; mobile; phone; personalization; user interface;

    Abstract : Mobile phone's offer enriched ways of communicating and have become devices with a very strong personal attachment for most users. While being personal communication devices, mobile phones displays limits with user interfaces more focused on features and distinct applications rather than providing rich interactions with a focus on people and communication between people. READ MORE