Essays about: "Seamless experiences"

Showing result 1 - 5 of 11 essays containing the words Seamless experiences.

1. 1. Digital Transformation in the Fast Fashion Industry: How do Consumers Perceive Phygital Retail?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Andi Nur Haeriah; Chiara Jutz; [2023]
   Keywords : Digital Transformation; Fast Fashion Brand; Phygital Retail; Customer-Based Brand Equity.; Business and Economics;

   Abstract : The fashion industry has witnessed significant digital transformation, leading to the emergence of phygital retail that seamlessly integrates physical and digital experiences. This study explores the impact of phygital store design on customer-based brand equity in the fast fashion sector, focusing on the drivers and barriers that shape customer perceptions of phygital retail. READ MORE

3. 2. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Sara Horvath; Betty Sandberg; [2023]
   Keywords : Luxury Brands; Automotive Industry; Value Creation; Hedonic Value; Customer Experience; Digital Touchpoints; Customer Journey;

   Abstract : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. READ MORE

4. 3. Digitalization and SafetyA case study of a large company’s digitalization approach and its impact on occupational health and safety

   University essay from KTH/Ergonomi

   Author : Prathamesh Bachche; [2023]
   Keywords : Digitalization; Occupational Health and Safety; Digital tools; Human Factors; Ergonomics.;

   Abstract : This thesis aims to evaluate the implementation of digital tools in terms of worker and manager experiences and perceptions at Stora Enso Packaging Solutions with respect to safety and where the opportunities for improvement are for these technologies to enhance the workplace safety through an external vantage point. The goal is to identify factors at the design and implementation phase of the digital tools and provide suggestions on improvements. READ MORE

5. 4. Xocchiali AR glasses - Design, implementation and usability testing of simple AR glasses

   University essay from Lunds universitet/Institutionen för designvetenskaper

   Author : Aleksy Królczyk; Adam Korytowski; [2023]
   Keywords : glasses; wearables; design; usability; testing; virtual reality; augmented reality; VR; AR; Technology and Engineering;

   Abstract : This thesis focuses on designing and prototyping a companion application for Xocchiali's AR glasses which are to be stylish, unobtrusive and cheap smart glasses designed to be used on a daily basis. The main goal was to create a user-friendly application that helps configure the glasses for everyday use. READ MORE

6. 5. Understanding consumer emotions in practices of omnichannel slow fashion retail - The involvement of emotions in slow fashion shopping

   University essay from Göteborgs universitet/Graduate School

   Author : Hanna Bratic; Ellen Lindeblad; [2022-08-04]
   Keywords : Omnichannel retail; Teleoaffective structures; Emotions in shopping; Slow fashion shopping; Practice Theory;

   Abstract : This study draws on previous research in omnichannel shopping, which is based on literature of consumer experience, customer journey and emotions in slow fashion shopping. The aim of this study is to further evaluate how emotions shape the practice of slow fashion shopping in an omnichannel environment and how the practices also evoke emotions. READ MORE