Essays about: "Search engine optimization"

Showing result 16 - 20 of 37 essays containing the words Search engine optimization.

  1. 16. Applying Digital Marketing Methods in the Healthcare Industry : A Case Study at Immuneed

    University essay from Uppsala universitet/Industriell teknik

    Author : Andrée Lindgren; Daniar Mohidin; [2020]
    Keywords : SEO; Search Engine Optimization; Healthcare; Digital Marketing; Business Developers; Google; Search Engine;

    Abstract : The study is performed with the aim to investigate why healthcare companies are lagging compared to other industries within digital marketing. This is made with an abductive approach whereas a literature review was performed in the beginning of the study and after empirical data gathering and analysis was reviewed, the literature review was completed. READ MORE

  3. 17. Cognitive Search Engine Optimization

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Joakim Edlund; [2020]
    Keywords : ;

    Abstract : The use of search engines is a common way to navigate through information today. The field of information retrieval is the field of finding documents in large unstructured collections. Within this field there are widely researched baseline solutions to solve this problem. READ MORE

  4. 18. Marketing managers in the age of AI : A multiple-case study of B2C firms

    University essay from Umeå universitet/Företagsekonomi

    Author : Alex Mugrauer; Johannes Pers; [2019]
    Keywords : artificial intelligence; machine learning; decision-making; marketing; marketing manager; MarTech;

    Abstract : The growing capacity of artificial intelligence (AI) has been compared to how electricity transformed our world and industries a hundred years ago. AI is changing the rules, roles and tools of marketing, as marketing is one of the most prosperous areas to implement AI in. READ MORE

  5. 19. Inbound marketing from a B2B-perspective

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Matilda Lindblom; Amelia Andréasson; [2019]
    Keywords : Inbound marketing; content marketing; search engine optimization; social media marketing; B2B-selling process; B2B-buying process;

    Abstract : There has been a lot of research and studies done about the positive effects of inbound marketing and previous research clearly states that engaging customers is crucial when developing a successful inbound marketing strategy. However, a gap in connecting inbound marketing to a B2B-perspective is evident. READ MORE

  6. 20. Analyzing Google SERP : Swedish Search Queries

    University essay from Linnéuniversitetet/Institutionen för datavetenskap och medieteknik (DM)

    Author : Nils Kautto Ernberg; [2019]
    Keywords : SEO; SERP; Google; Ranking; Quantitative; Spearman s;

    Abstract : Search Engine Optimization (SEO) is the technique of improving Web sites visibility in search engines. Since the algorithms that search engines are based on become more intelligent each day, there is a constant urge for new knowledge. In collaboration with RankTrail, new research for discovering insights about SEO has been conducted. READ MORE