Essays about: "Sebastian Bergendorf"

Found 2 essays containing the words Sebastian Bergendorf.

1. 1. Cooking Up a YouTube Channel - A study of characteristics of YouTube cooking shows that help the viewers with their cooking.

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sebastian Bergendorf; Jesper Wallin; [2015]
   Keywords : YouTube; Cooking Shows; Viewer Motives; Format; Staging;

   Abstract : In the past few years a cooking trend has hit Sweden - Instagram is overflowing with food pictures and there is a plethora of cooking shows on TV. Cooking shows on YouTube has started to attract viewers and is believed to have many benefits in comparison to linear TV. READ MORE

3. 2. Game trailers - A study of game trailer design

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Stefan Karlsson; Sebastian Bergendorf; [2013]
   Keywords : Video games marketing; Game trailer; Announcement trailer; Game trailer design; Purchase intention;

   Abstract : A case study on four game trailers was conducted to find out how the design of game trailers can affect purchase intentions of viewers. The purpose of the thesis was to investigate what aspects of an announcement trailer that should be considered when designing a game trailer in order to impact purchase intention of viewers. READ MORE