Essays about: "Sebastian Krysén"
Found 1 essay containing the words Sebastian Krysén.
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1. Factors influencing the consumer purchase decision within e-commerce in emerging markets : A study conducted in Poland
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Research Question: Which factors impact the purchase decision of consumers within emerging markets when shopping online? Purpose: The purpose of this study is to examine the relationship between e-commerce factors and the consumer purchase decision within e-commerce on emerging markets to unravel how certain factors impact the consumer purchase decision. The aim is to provide knowledge regarding consumer purchase decision making for retailers entering an emerging e-commerce market, this by carrying out a survey to consumers on a representative emerging market. READ MORE