Essays about: "Sebastian Wigsten"

Found 1 essay containing the words Sebastian Wigsten.

  1. 1. Expansion on the Domestic Market for Fresh Products, A Freight Forwarder’s Perspective. The Case of Schenker Arkas

    University essay from IHH, Centre of Logistics and Supply Chain Management

    Author : Sebastian Wigsten; Alexandru Mihailenco; [2012]
    Keywords : Freight forwarder; FMCG; Fresh logistics;

    Abstract : Increasing competition on a global scale is forcing companies to rethink their strategiesconcerning their supply chains, launch new products and services, increase customer serviceoriented activities. When launching a new product on a new or an existing market it is crucial toestimate the market potential. READ MORE