Essays about: "Sensory marketing*"

Showing result 21 - 25 of 56 essays containing the words Sensory marketing*.

  1. 21. Surrounded by Online Casino Commercials : An exploratory study of consumers´perceptions, attitudes and emotions in relation to semiotic and rhetorical tools

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Louise Nygren; Josefine Albinsson; [2019]
    Keywords : Perceptions; attitudes; online casino gambling; TV-commercials; semiotics; rhetoric;

    Abstract : The number of online casino companies in the Swedish gambling market, and especially the number of online casino commercials in Swedish television, has significantly increased during the last ten years. Previous studies show that Swedish consumers have negative attitudes toward gambling advertising. READ MORE

  3. 22. Electronics Retail Store Atmospherics: A Consumer Type Comparison : A Quantitative Study of Consumer Types and Their Valuation of Sensory Cues

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ebba Soprani; Martin Tsilfidis; [2019]
    Keywords : Sensory Marketing; Consumer Types; Utilitarian; Hedonic; Atmospherics; Electronics Store; Retail Marketing;

    Abstract : Background: Every fifth physical electronics store has been closed during the period between 2011 to 2017, and 30 % of all electronic products are now purchased online. As digitalization has affected both the number of physical stores negatively, but also loyalty towards firms among consumers, as price has become a more crucial role in decision making online, there is a need for physical stores to exploit the advantages that cannot be facilitated online to stay competitive. READ MORE

  4. 23. Why do companies produce vegan and vegetarian products imitated with real meat products? : Exploring a virgin topic on the Swedish market

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Nils Bäckström; Hanna Egeman; Hanna Mattsson; [2018]
    Keywords : Meat Substitutes; Vegetarian Alternative; Consumer Behaviour in the Food Domain; Psychological Factors; Marketing Factors; Sensory Factor;

    Abstract : With the support of four vegetarian and vegan companies established on the Swedish market, Astrid och Aporna, Ekko Gourmet, Tzay and Quorn, the objective of this study is to understand why companies produce vegan and vegetarian products imitated with real meat products as well as how these companies market these products. The data was collected through interviews with suitable representatives from respective company. READ MORE

  5. 24. The effect of the senses on consumers experience in clothing stores

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Olivier Delemazure; Olivier Mallégol; Vincent Laplanche; [2018]
    Keywords : Sensorial marketing; Sensory marketing; Consumer experience; Senses; Sight; Hearing; Touch; Smell; Taste; Clothes store;

    Abstract : This research explores the sensory marketing and more specifically the effect of the senses on consumers experience in the clothing distribution sector. The purpose of this paper is to understand if all the senses have an effect on the customer experience in clothing stores. READ MORE

  6. 25. Haptics as the Sleeping Beauty of Marketing: The Role of Haptic Packaging Characteristics on FMCG Products for Customers

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Leotrina Koqani; Carolin Strunz; [2017]
    Keywords : Sensory marketing; product packaging; FMCG; haptic sensory; haptic perception; consumer behaviour; Business and Economics;

    Abstract : Purpose: The purpose of this research was to understand how customers construct the relationship, prior identified in the literature, between packaging, haptic sensory and perception with regard to FMCG products. Furthermore, we aimed to explore the role of haptic packaging characteristics on FMCG products for customers. READ MORE