Essays about: "Sensory marketing*"

Showing result 6 - 10 of 56 essays containing the words Sensory marketing*.

1. 6. LIGHT-BEAT: REACTIVE LIGHT FOR THE EMOTIONAL COMFORT OF NEWBORN  BABIES

   University essay from KTH/Ljusdesign

   Author : Despoina Myronidi; [2021]
   Keywords : newborns; feeling of presence; infant behaviours; social design; feeling safe; reactive light; pulsing light; sound and light; sensors and controls; programming light;

   Abstract : This is a project-based thesis focusing on the investigation of topics related to human newborns and the factors found in their surrounding environment that need to be assessed so as to provide them with a feeling comfort. The objective is to boost their emotional development by the means of light in a close relation to sound so as to provide them with a type of intelligence allowing them to normally interact within a society during their adult life, reassuring social equality and eliminating potential social exclusion due to unexpected behaviours. READ MORE

3. 7. How can B2B companies improve their customer experience- : By using sensory marketing in a digital context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Caroline Hallgren; Paula Mamusha; [2021]
   Keywords : B2B company; sensory marketing; digital marketing; customer experience; brand image and touchpoints;

   Abstract : Sensory marketing is a broad concept that can be used as a marketing tool. The sensory marketing can be used in different ways and in different environments. The most common use for sensory marketing in a B2C environment where the customer can interact with their senses more. READ MORE

4. 8. Is store death upon us? : Investigating the importance of sensory marketing in the swedish fashion retail industry among women

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Petra Olgrim; Ronja Karlsson; [2021]
   Keywords : Sensory Marketing; Atmospherics; Swedish Female Buying Behavior; Customer Experience; Physical Stores;

   Abstract : This bachelor degree addresses the importance of sensory marketing in the swedish fashion retail industry among women. The concept of “store death” has become an increasingly talked about topic in Sweden and is something that affects both consumers, entrepreneurs and business owners alike. READ MORE

5. 9. How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Andrea Navarrete Lindez; Laia Martinez Miracle; Marine Hakobyan; [2021]
   Keywords : Scent marketing; hotels; sensory marketing; scent branding; brand image; brand loyalty; brand recall; brand associations and experiences; brand identity; brand identity prism; Santhiya Koh Yao Yai Resort Spa hotel; W Barcelona hotel; Sun Palace hotel.; Business and Economics;

   Abstract : Scent marketing has long been here; discussed in various literature and used by many brands all over the world. Yet, there is not sufficient research done on how scents affect customer perceptions of brands in the hotel industry. READ MORE

6. 10. Online Ads: The influence of color cues on sensory expectation : An expectation-based approach to explain the cross- modal influence of color cues in online ads

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Maxime Lindholm; Sofia Svensson; [2021]
   Keywords : Cross-modal correspondence; sensory expectation; perception; color psychology;

   Abstract : The purpose of this thesis is to contribute to new insights into how businesses can utilize color cues as a multisensory tool in online ads to evoke positive sensory expectations. An expectation-based approach was used to examine the cross-modal influence of warm relative to cold colored cues. The theory chapter starts with sensory marketing. READ MORE