Essays about: "Sensory marketing*"

Showing result 1 - 5 of 16 essays containing the words Sensory marketing*.

  1. 1. What does money smell like? : A mixed method study regarding scents affect on consumer purchase of high-involvement products

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Oskar Hansson; Elin Åkesson; [2014]
    Keywords : Scent; Mixed method; High-involvement; Consumer Behavior;

    Abstract : Title: What does money smell like? – A mixed method study ofscents affect on consumer purchase of high-involvementproductsKeywords: Scent, congruency, consumer purchase behavior, consumerbehavior, high-involvement products, sensory marketing,marketing, causality, focus group, observation, mixedmethod, experiment, embedded designBackground: To offer an experience means to activate the consumers’senses, and sensory cues in store atmospherics tend to catchcostumers’ interest and affect their retail experience(Sprangenberg 2006). These cues can be affected and calledsensory marketing, which by involving and stimulating all orparts of the senses, creates a more rich experience for the consumer (Hultén 2012). READ MORE

  2. 2. How do sensory cues and trust affect the customer experience? : A study on the relationships between sensory cues, trust and experience in the Swedish nightclub industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Miralem (published under the name Miralem Hasanovic) Helmefalk; [2013]
    Keywords : Experience; Trust; Sensory Marketing; Sensory Cues in Offering Experiences; Nightclubs; Five Senses; Swedish restaurant industry.;

    Abstract : TitleHow do sensory cues and trust affect the customer experience?, A study on the relationships between sensory cues, trust and experience in the Swedish nightclub industryAuthorMiralem HasanovicTutorSoniya BilloreExaminerSarah PhilipsonCourseMarketing Master Programme, Advanced, Spring 2013, Master thesis, 30 ETCSKeywordsExperience, Trust, Sensory Marketing, Sensory Cues in Offering Experiences, Nightclubs, Five Senses, Swedish restaurant industry.PurposePurpose is to investigate the relationships between sensory marketing, trust and experience in nightclubs. READ MORE

  3. 3. Tacongruity : Impact of congruent music on sales of tex-mex products in a Swedish grocery store

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Emelie Henning; Martin Palmcrantz; [2012]
    Keywords : consumer behavior; servicescape; in-store marketing; music; musical congruity; sensory marketing; FMCG; consumer goods;

    Abstract : This explanatory study investigated the possible causal relationship between congruent background music and consumer behavior. We studied empirically whether sales of tex-mex products was affected when congruent music was played in conjunction to the tex-mex section of a Swedish grocery store. READ MORE

  4. 4. Hear it, Want it, Buy it! : A study of auditory stimuli as a primer of consumer choice in restaurants

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Dan Henriksson; Fredrik Andersson; [2012]
    Keywords : Sensory marketing; Consumer behavior; Perception; Music; Age; Price; Gender;

    Abstract : Purpose: To assess the effect of a higher price, consumer age, and consumer gender on therelationship between music and consumer choice of food in a lunch restaurant.Methodology: An inductive-deductive approach was used in a three-step study which consisted of three focus groups, an experiment as well as a survey investigation. READ MORE

  5. 5. Exploring the Store with Your Hands

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jeanette Finder; Emelie Levall; [2012]
    Keywords : Sensory marketing; Tactile marketing; FMCG; Consumer contamination; Hierarchy of effects model;

    Abstract : Marketers have acknowledged the great importance of touch during consumers' decision-making process. However, no one has ever empirically investigated if this holds true even for products whose material properties are not diagnostic for the product performance, such as packaged FMCG. READ MORE