Essays about: "Sensory marketing*"

Showing result 1 - 5 of 27 essays containing the words Sensory marketing*.

  1. 1. Experiential Marketing and Customer Experience - How apparel stores build customer experience and interaction using in-store touchpoints

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Emma Nyberg; Mathias Soini; [2017]
    Keywords : Experiential Marketing; Customer Experience; Touchpoints; Apparel stores; Sensory marketing;

    Abstract : Abstract Purpose:The purpose of this study is to explore in-store touchpoints that help creating a positive customer experience in apparel stores. The aim of this thesis is to provide further insight that may be used for implementation of experiential marketing in stores. READ MORE

  2. 2. Good vibes? The effect Brand Experience has on Attitudinal Brand Loyalty through Social Media. : A Quantitative Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mario Oreski; Adrian Dilaveri; [2017]
    Keywords : Branding; Social Media; Marketing; Brand Trust; Brand Loyalty; Brand Experience;

    Abstract : Authors: Adrian Dilaver and Mario Oreski Tutor: Urban Ljungquist Examiner: Anders Pehrsson Purpose: The purpose of this study the relationship between brand experience, brand trust  and brand loyalty. Research questions: What type of relationship does brand experience have with brand loyalty? How does brand trust affect the relationship between brand experience and brand loyalty? Methodology: A descriptive research design with a quantitative approach was conducted, utilizing an online questionnaire with a total of 113 respondents. READ MORE

  3. 3. Exercising power through CSR communication on Facebook : Insights from the oil industry

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Elyse van Zandvoort; [2016]
    Keywords : Corporate Social Responsibility; communication; social media; discourse; power; oil industry;

    Abstract : Corporations are increasingly using social media as a tool for communicating Corporate Social Responsibility. Marketing researchers have conducted ample research on the topic, however, a communication perspective is missing. READ MORE

  4. 4. Enticing consumers to enter fashion stores : a sensory marketing perspective

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Jeton Abazi; Armin Sohani; [2016]
    Keywords : Sensory marketing; Retail; Emotions; Scent; Sight; Sound; Touch; Taste;

    Abstract : During the past years, there has been a re-emergence of sensory marketing in the paradigm of marketing. However, there is a lack of empirical studies done on the subject. Furthermore, the previous literature has focused on whether senses affects, rather than how they affect. READ MORE

  5. 5. See what I'm saying? : A qualitative study of how sensory stimulation enhances the customer shopping experience in e-commerce

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Filippa Lebenius; Ida Andersson; Filippa Skoglund; [2015]
    Keywords : Experience economy; sensory marketing; e-commerce;

    Abstract : Research question: How do the utilization of the human senses affect the customers' shopping experience within e-commerce?Purpose: The purpose is to describe how brands within e-commerce can create an enhanced shopping experience for its customers.Method: Cross-sectional design, semi-structured in-depth interviewsConclusion: The study revealed that in order to create an enhanced shopping experience for its customers, brands within e-commerce should treat the shopping experience as extended, which enables stimulation of multiple senses. READ MORE