Essays about: "Sensory marketing*"

Showing result 1 - 5 of 25 essays containing the words Sensory marketing*.

  1. 1. Exercising power through CSR communication on Facebook : Insights from the oil industry

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Elyse van Zandvoort; [2016]
    Keywords : Corporate Social Responsibility; communication; social media; discourse; power; oil industry;

    Abstract : Corporations are increasingly using social media as a tool for communicating Corporate Social Responsibility. Marketing researchers have conducted ample research on the topic, however, a communication perspective is missing. READ MORE

  2. 2. See what I'm saying? : A qualitative study of how sensory stimulation enhances the customer shopping experience in e-commerce

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Filippa Lebenius; Ida Andersson; Filippa Skoglund; [2015]
    Keywords : Experience economy; sensory marketing; e-commerce;

    Abstract : Research question: How do the utilization of the human senses affect the customers' shopping experience within e-commerce?Purpose: The purpose is to describe how brands within e-commerce can create an enhanced shopping experience for its customers.Method: Cross-sectional design, semi-structured in-depth interviewsConclusion: The study revealed that in order to create an enhanced shopping experience for its customers, brands within e-commerce should treat the shopping experience as extended, which enables stimulation of multiple senses. READ MORE

  3. 3. The consumer decision : The consumer decision and its loyalty during a box subscription based e-commerce

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Tiffany RUSSO; Pauline LENTILLON; [2015]
    Keywords : consumer decision making; brand loyalty; sensory marketing; customer satisfaction; online purchase;

    Abstract : The market of subscription box is booming in recent years in France and is becoming a new mode of distribution but also a new way of selling products. For non-disclosure of the content of the box, the brands must cause the purchase of consumer without the use of sensory marketing. READ MORE

  4. 4. Effect of music on customer's behavior in ourchassing process

    University essay from Högskolan i Halmstad; Högskolan i Halmstad

    Author : Jordan Videmann; Valentin Depestele; [2015]
    Keywords : ;

    Abstract : Marketing is a tool that must always be sharpened to meet the market needs. In a world of constant evolution, marketers are looking for new ways to attract and capture the attention of consumers. The emergence of new forms of marketing makes sales experience increasingly rich and increasingly difficult. READ MORE

  5. 5. Experiential marketing by attributes of experience design for hotel APPs : An empirical study from China

    University essay from

    Author : Zhe Huang; Linlin He; [2015]
    Keywords : Keywords: experiential marketing; experiential value; experience design; APP for hotel;

    Abstract : Purpose: The research purpose is to assist hotel marketers in figuring out how to design an APP for hotel on the basis of current experience design situation and some suggestions will be proposed. Specifically, how strategies of experience design influence customers’ experiential value and how much the attributes of experience design influence customers’ experiential value will be examined, revealing which attributes of experience design are more important in generating customers’ experiential value. READ MORE