Essays about: "Sensory marketing*"

Showing result 1 - 5 of 14 essays containing the words Sensory marketing*.

  1. 1. Tacongruity : Impact of congruent music on sales of tex-mex products in a Swedish grocery store

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Emelie Henning; Martin Palmcrantz; [2012]
    Keywords : consumer behavior; servicescape; in-store marketing; music; musical congruity; sensory marketing; FMCG; consumer goods;

    Abstract : This explanatory study investigated the possible causal relationship between congruent background music and consumer behavior. We studied empirically whether sales of tex-mex products was affected when congruent music was played in conjunction to the tex-mex section of a Swedish grocery store. READ MORE

  2. 2. Hear it, Want it, Buy it! : A study of auditory stimuli as a primer of consumer choice in restaurants

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Dan Henriksson; Fredrik Andersson; [2012]
    Keywords : Sensory marketing; Consumer behavior; Perception; Music; Age; Price; Gender;

    Abstract : Purpose: To assess the effect of a higher price, consumer age, and consumer gender on therelationship between music and consumer choice of food in a lunch restaurant.Methodology: An inductive-deductive approach was used in a three-step study which consisted of three focus groups, an experiment as well as a survey investigation. READ MORE

  3. 3. Exploring the Store with Your Hands

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jeanette Finder; Emelie Levall; [2012]
    Keywords : Sensory marketing; Tactile marketing; FMCG; Consumer contamination; Hierarchy of effects model;

    Abstract : Marketers have acknowledged the great importance of touch during consumers' decision-making process. However, no one has ever empirically investigated if this holds true even for products whose material properties are not diagnostic for the product performance, such as packaged FMCG. READ MORE

  4. 4. Shopping as an experience

    University essay from Högskolan i Borås/Textilhögskolan (THS)

    Author : ANDERSSON CAROLINE; [2011-02-07]
    Keywords : shopping malls; shopping centers; fashion management; experience marketing; relationship marketing; branding;

    Abstract : The consumption society is expanding with stores and shopping malls which require that a store as well as a mall distinguish from the great mass. Today's consumption society is a difficult marketplace for companies to reach out to their consumers. READ MORE

  5. 5. Differentiation through Aesthetics in Supermarkets

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Företagsekonomi

    Author : Meng Dou; Esra Ekiz; [2011]
    Keywords : Aesthetics; Service Marketing; Art; Fashion; Supermarkets;

    Abstract : Background:This thesis strives to analyze aesthetic services used in supermarkets. Supermarkets facefierce competition and varied marketing dilemmas such as traditional marketing versusservice marketing. READ MORE