Essays about: "Sensory marketing*"

Showing result 1 - 5 of 23 essays containing the words Sensory marketing*.

  1. 1. Sustainable retailing - In-store display of ecological products

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Johanna Bardeman; Emelie Winroth; [2015]
    Keywords : In-store marketing; product displays; consumer behavior; ecological products; market driving retailers; consumer information;

    Abstract : In what ways can retailers influence consumers to purchase more ecological food products by using product displays? The purpose of this paper is to investigate and create a better understanding of in what ways retailers can influence consumers to buy more ecological products, by using instore product displays. We have used a qualitative approach were we performed an experiment in-store regarding product displays, and also observed the consumer behavior. READ MORE

  2. 2. Experiential marketing by attributes of experience design for hotel APPs : An empirical study from China

    University essay from

    Author : Zhe Huang; Linlin He; [2015]
    Keywords : Keywords: experiential marketing; experiential value; experience design; APP for hotel;

    Abstract : Purpose: The research purpose is to assist hotel marketers in figuring out how to design an APP for hotel on the basis of current experience design situation and some suggestions will be proposed. Specifically, how strategies of experience design influence customers’ experiential value and how much the attributes of experience design influence customers’ experiential value will be examined, revealing which attributes of experience design are more important in generating customers’ experiential value. READ MORE

  3. 3. Visual merchandising of organic versus non-organic products in supermarkets : A study of Coop, Willys and ICA

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Alma Bolmstedt Svanqvist; Malin Carlén; [2015]
    Keywords : Visual merchandising; Supermarkets; Groceries; Organic food.;

    Abstract : AbstractTitle: Visual merchandising of organic versus non-organic products in supermarketsAuthors: Alma Bolmstedt Svanqvist & Malin CarlénSupervisor: Mikael HilmerssonExaminer: Thomas HelgessonLevel: Bachelor thesis - MarketingKeywords: Visual merchandising, Supermarkets, Groceries, Organic food.Research question: ”How and why do supermarkets distinguish and implement the presentation and visual merchandising of organic food from non-organic food?”Purpose: The purpose of this research is to provide new theoretical contribution of how the major food chains are working with visual merchandising and specifically how they differentiate organic products from non-organic products. READ MORE

  4. 4. See what I'm saying? : A qualitative study of how sensory stimulation enhances the customer shopping experience in e-commerce

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Filippa Lebenius; Ida Andersson; Filippa Skoglund; [2015]
    Keywords : Experience economy; sensory marketing; e-commerce;

    Abstract : Research question: How do the utilization of the human senses affect the customers' shopping experience within e-commerce?Purpose: The purpose is to describe how brands within e-commerce can create an enhanced shopping experience for its customers.Method: Cross-sectional design, semi-structured in-depth interviewsConclusion: The study revealed that in order to create an enhanced shopping experience for its customers, brands within e-commerce should treat the shopping experience as extended, which enables stimulation of multiple senses. READ MORE

  5. 5. Sensory Marketing - Does music influence customers? : Effects of music on customer behaviour, emotions and perceived atmosphere towards a specific product category

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Joakim Hedström; David Högqvist; Christian Piri; [2015]
    Keywords : Sensory marketing; service environment; business development; customer behaviour;

    Abstract : Title: Sensory Marketing - Does music influence customers?Effects of music on customer behaviour, emotion and perceived atmosphere towards a specific product categoryBackgroundA new area of research within the field of marketing have grown since the 2010’s. This type of marketing is called Sensory Marketing and it can be used to trigger subconscious emotions within consumers by using the human senses: sight, hearing, smell, feeling and taste. READ MORE