Essays about: "Service Differentiation"

Showing result 1 - 5 of 66 essays containing the words Service Differentiation.

  1. 1. Teamwork makes the Theme work : A qualitative study on theming and performative labour as a differentiation strategy on SME Cafés in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Zeeb Hala; To Quan Luu; [2023]
    Keywords : servicescape; theming; theme; performative labour; aesthetic labour; emotional labour; interaction; teamwork; café; coffee shop; differentiation; differentiation strategy; Disneyization; SME;

    Abstract : Servicescape is a physical setting where the performance, delivery and consumption are exchanged within a service marketplace. It includes sensory components, such as the theme of the place that has a high impact on customer perceptions and purchasing decisions and providing them with extraordinary experiences (Pine and Gilmore, 1999; Zeithaml, Bitner and Gremler, 2009). READ MORE

  3. 2. On the Service Level Disparities between Spare Parts Segments - A Case Study at Tetra Pak Technical Service

    University essay from Lunds universitet/Teknisk logistik

    Author : Gustav Heinze; Henrik Linton; [2023]
    Keywords : Spare Parts Management; Spare Parts Inventory Management; Ser- vice Level Disparities; Inventory Control; Technology and Engineering;

    Abstract : Tetra Pack Technical Services provides spare parts for Packaging and Processing product segments. Despite similar inventory management, the processing segment consistently has a lower spare parts service level. READ MORE

  4. 3. Improving Product - Service Development Processes in Traditional Manufacturing Firms : A Case Study of a Swedish Manufacturing Firm

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Pochara HC Pao; [2022]
    Keywords : Product Service Systems PSS ; Integrated Product Service Offering IPSO ; Product Development; Service Development; Servitization; Service Manufacturing Paradox; Product Service Systems PSS ; Integrated Product Service Offering IPSO ; Produktutveckling; Tjänsteutveckling; Tjänstefiering; Service Manufacturing Paradox;

    Abstract : Manufacturing companies have begun developing Product Service Systems to provide customers with enhanced product-service offerings. Transitioning to a service-oriented development process allows companies to restructure risks, responsibilities, and costs normally associated with owning products. READ MORE

  5. 4. Hur påverkas långsiktiga kundrelationer av digital marknadsföring? : en studie av etablerade lantbrukskunders upplevelser av Länsförsäkringar Uppsalas digitala marknadsföring

    University essay from SLU/Dept. of Economics

    Author : Josefine Beckman; Elisabeth Granath; [2021]
    Keywords : digital marknadsföring; försäkringsbolad; lantbruk; relationsmarknadsföring;

    Abstract : Marknadsföring används för att nå ut på marknaden med syftet att sälja en produkt eller tjänst. Tidigare exponerades konsumenten för marknadsföring främst i tv, radio och tidningar. Denna traditionella marknadsföring finns fortfarande kvar, men en ny generation av digital marknadsföring har nu nått oss. READ MORE

  6. 5. Last Mile Delivery of Swedish Retailers : A study on Swedish Omni-channel retailers and E-tailers

    University essay from Jönköping University/JTH, Logistik och verksamhetsledning

    Author : Zulnasree Binadam; Alexandra Balan; [2021]
    Keywords : Last-mile delivery; Retailing; Omni-channel; E-tailers; E-commerce;

    Abstract : Abstract Purpose: The purpose of this study is to explore last mile delivery practices among large and medium Swedish omni-channel (OC) retailers and e-tailers. Also, the study aims at analyzing what similarities and differences exist between the two types of retailers. READ MORE