Essays about: "Service Marketing Triangle"
Found 4 essays containing the words Service Marketing Triangle.
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1. Enhancing an airline’s internal marketing to improve service quality and customer loyalty : A qualitative study expanding the Internal Marketing Model based on the case of Germania.
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background: Due to the deregulation of the European airline industry within the 1980’s, competition between airlines has intensified greatly. The emergence of low-cost carriers has given rise to the competition on price. READ MORE
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2. Analysing the Communication Gap in a Business-to-Business Setting : A Qualitative Study of Alpha Inc. Sweden and its After Sales Service
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : .... READ MORE
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3. Eco-shop Paradox, a case study on Zara Rome
University essay from Högskolan i Borås/Institutionen TextilhögskolanAbstract : Sustainability is a topic paying a visit to most industries today and the fashion business is no exception.The development of eco-efficient stores is one of the efforts carried out by Inditex Group with the aim to adopt sustainability into its practices. READ MORE
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4. The Link between Internal Marketing and Customer Relationship Management : A Case Study of one Nordea Call Center in Sweden
University essay from Företagsekonomiska institutionenAbstract : Purpose: The purpose of this thesis is to increase the understanding of the link between internal marketing and customer relationship management by conducting a case study of one Nordea call center. Background: Keeping existing customers is less expensive than acquiring new ones. READ MORE