Essays about: "Servification"

Found 2 essays containing the word Servification.

1. 1. Driving Into the Ecosystem - Service Ecosystem Loyalty in the 2022 Car Industry

   University essay from Göteborgs universitet/Graduate School

   Author : Rönnquist Fia; Laura Nedebock; [2022-08-04]
   Keywords : automotive industry; car-sharing; car subscription; car leasing; car purchase; access economy; service economy; servicification; brand loyalty; service loyalty; ecosystem loyalty;

   Abstract : This paper aims to add to the novel concept of ecosystem loyalty, specifically applied to the automobile industry. The automotive industry is shifting as part of general trends in sustainability, digitalization, servification, and shifting consumer values. READ MORE

3. 2. Unveiling the power of selling spare-parts as a happy-meal

   University essay from Lunds universitet/Ekonomihögskolan; Lunds universitet/Företagsekonomiska institutionen

   Author : Alexander Lindgren; Victor Bodin; [2015]
   Keywords : Lean consumption; Aftermarket; Customer satisfaction; Servification; Service- kits; Spare-part-kits; Bundling; Spare-parts; Technology and Engineering;

   Abstract : Companies selling industrial machines are seeing a shift where profits are moving from new sales, towards retrieving revenue throughout the whole customer life cycle. Instead of selling new machines, the companies in the industry need to look towards what is referred to as “the aftermarket”. READ MORE